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People, una revista online

Time nos muestra lo que pueden ser las revistas online en un futuro cercano, y lo hace con su título People, una revista con una audiencia de 42 millones de adultos.

Este número cero de People online consta de 30 páginas virtuales e interactivas, el prototipo se presenta como Your best summer ever! (+/- Siempre su mejor verano).
Desde la portada, con un delfín saltando sobre el mar y el sonido de las olas rompiendo sobre la playa, hasta los anuncios toda la revista es interactiva. En cada página, se pasan haciendo clic en la parte inferior izquierda, se muestran videos de los últimos estrenos cinematográficos o musicales e incluso se puede vestir a una maniquí arrastrando ropa y complementos.

De momento es un número cero, su continuidad depende de la acogida del público. El acceso es gratuito, también de momento, y no es necesario descargarse ningún programa o aplicación, todo muy en la línea 2.0. No puedes negarte un paseo con el ratón por sus 30 páginas virtuales.

[Blog | Blog-o-corp y Marketing News]

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